Through the data we glean from our Digital 2022 report, we will help guide our customers to the right social media platform for each audience.. The available data indicate that YouTube ads now reach roughly 1 in 3 people on Earth, with that figure rising to 37.7 percent of adults aged 18 and above. . GWI finds that more than 7 in 10 working-age internet users (71.5 percent) now pay for some form of digital content each month, with that figure rising to almost 8 in 10 amongst younger Millennials. Our analysis suggests that this is largely because people have embraced a variety of new online activities over the past two years, so relatively social media now accounts for a smaller share of total online time than it did when people did fewer things online. That means that on average just 7 fans in every 10,000 will react to, comment on, or share any given post. This finding may have added relevance for marketers launching new brands and products, because users browsing the Explore tab are more likely to be looking for new content, ideas, and inspiration. Meanwhile, spending in the grocery category has grown even faster than user numbers have. That doesnt quite match the excitement TikTok generates in the media, but its worth noting that the number of people choosing TikTok as their favourite social platform has jumped by 71 percent in the past 90 days, and TikToks overall share of the vote has increased by 180 basis points in just 3 months. HOUSTON, July 3, 2023 /PRNewswire/ -- Simn Bolvar Foundation Inc., the 501 (c) (3) nonprofit private foundation of CITGO Petroleum Corporation, today released its 2022 Annual Report. Data from GWI shows that nearly 6 in 10 working-age internet users (58.4 percent) now buy something online every week, with that figure continuing to rise throughout 2021. E-commerce adoption rates that weve seen since the start of the COVID-19 pandemic continue to climb, showing no signs of declining. In 2022, we were graced by the participation of over 450 individuals. So, while the UN may have designated internet access a basic human right, theres still a long way to go to ensure that everyone has equal access to what is arguably the most important innovation of our age. Whats more, these Marketplace and Instagram Shop figures still tell a compelling story, and further demonstrate that social commerce has already gained rapid momentum. Related: click here to learn more about the worlds top motivations for going online. Note that LinkedIn doesnt publish active user numbers, which is why were unable to include it in this list. 2023 Hootsuite Inc. All Rights Reserved. Dow 2022 Progress Report | A Year of Improvement Top headlines from the Digital 2022 report represent global trends in social media, cryptocurrency, internet, and ecommerce: Instagrams ad reach has jumped by 21 percent (more than 257 million users) over the past year. Game metaverses Fortnite, Roblox, and Minecraft attract hundreds of millions of monthly active users. Social Impact Report 2022-2023 - barings.com Doanh nghip FMCG, c bit l doanh nghip sn xut bnh ko mt Tt cn ch trng pht trin nhng sn phm ph hp vi th hiu ngi tiu dng nm 2022. Research from GWI reveals that recommerce is also an increasingly popular choice, with 1 in 7 internet users aged 16 to 64 (14.4 percent) buying a used or second-hand item online each week.Additional data: for a comprehensive look at the latest ecommerce stats and trends, check out Shopifys excellent new Future of Commerce reports, which our Global Digital Reports team also contributed to. Digital Trends & Social Media Statistics 2022 October Update - Hootsuite The Global State of Digital 2022 (October Update) Trying to digest all the latest data on social media, ecommerce, and online advertising can feel like drinking from a firehose. 2023 Hootsuite Inc. All Rights Reserved. China is home to roughly 20 percent of the worlds total internet users though, so its perhaps unsurprising that the countrys social media users have such a big impact on these global rankings. How to measure and prove the value of your investment, Revolutionising the Australian Student Journey. Cryptocurrencies are particularly popular across developing economies, especially in countries where conventional currencies are more prone to big fluctuations in exchange rates. Learn more in our detailed analysis. Find out more in our Digital 2022 October Statshot. Reels havent quite gained the same momentum as Stories yet, but data reveals that 675 million Instagram users still see ads in the platforms dedicated video tab each month. Top 10 takeawaysId recommend starting with this video, which offers a handy summary of this years essential headlines and trends. If you thought 2020 heralded a shift in how we engaged with social media, online gaming and the internet, 2021 politely requests that you hold its beer. However, this change in metrics doesnt detract from the overall story: mobile connections are getting much faster, much more quickly. Our new Digital 2022 April Global Statshot report - published in partnership with We Are Social and Hootsuite - reveals that more than 5 billion people around the world now use the internet. A means of driving recognition, evangelising the market and transforming team culture, Docaposts employee ambassador programme goes from strength to strength with Hootsuite amplify. Digital 2022 We Are Social Hootsuite a more aspirational lifestyle)? World Social Report 2020 | United Nations - However, despite these valiant canine capers, cats still rule the web: Google returns more than 2.83 billion pages for cat today, compared with just 2.4 billion for dog. Using data from our annual survey of customers, analyst interviews and exhaustive research, weve highlighted five key social media trends for retailers to watch and adapt to in 2019. However, if we focus only on those countries for which data are available, a far more impressive story emerges. Following the success of Squid Game, Money Heist, and Lupin, expect the unexpected when it comes to digitally distributed culture. Perhaps unsurprisingly given the rapid rise of platforms like Netflix and Spotify, TV and music streaming subscriptions are the most popular forms of paid digital content. Its important to stress that these figures vary considerably by geography though, and local rankings can look quite different to this global picture. Digital 2022: Indonesia DataReportal - Global Digital Insights For context, 29 Mbps is more than fast enough to stream a 4K video without any buffering. Figures in Statistas Digital Market Outlook show that online spend in the the Food and Beverages categories grew by more than 35 percent during 2021, with total annual revenue across these two categories reaching $588 billion. Leans on social to drive community engagement, Inspiring the leaders of tomorrow with a growing community of brand advocates, Reaching new audiences with brand ambassadors, How a commercial real estate leader helps their professionals stand out on social, How a private banking group opens up on social, Digital 2022 Report Finds Social Media Users Now Equivalent to 58 Percent of the Worlds Total Population. Tips for Running Successful Paid Social Campaigns, Best practices to empower sales teams on social. As a result, social media and mobile apps are now levelling up from their role as second screens. Your ultimate guide to the evolving digital world. It represents our dedication to creating long-term value while actively addressing environmental, social, and governance considerations. However, ads in Instagram Stories now reach more than 1 billion users each month, and with the formats additional functionality and creative options the Stories environment represents an ever more compelling opportunity. A review of some recent public opinion research shows just how much. We Are Social, the global, socially led creative agency, and Hootsuite, the global leader in social media management, have released the Digital 2022 report, their latest annual report that highlights the most notable global findings on digital trends and social media. DIGITAL 2022: ANOTHER YEAR OF BUMPER GROWTH - We Are Social UK GoDaddy's 2022 Sustainability Report: Our Operations - Environmental Impact The latest data suggest that internet users grew by 192 million over the past 12 months, resulting in annual growth of just 4.0 percent in 2021. Crucially though, because of the higher average cost per impression, social media advertisers actually delivered fewer total impressions in Q4 2021 compared with the same period in 2020, despite spending more overall. Stuckeys started as a humble roadside stand on the back roads of Georgia in 1937, then grew to become Americas first roadside retail chain in the 1960s. In particular, Im expecting to see AR find its way into rich music experiences (well beyond music videos), while a handful of brands will also move beyond hype and hot air to deliver some truly compelling experiences in online virtual worlds. Ecommerce trendsAs we predicted in our Digital 2021 reports, the increases in ecommerce adoption that weve seen since the start of the COVID-19 pandemic show no signs of abating, even as movement restrictions come and go. View CEO message in report PDF. Social Impact Report 2022 - 2023 June, 2023 - 10 min read In our first stand-alone social impact report, we highlight the steps we've made over the past year to drive deep, intentional impact in the communities in which we work and livemoving our approach from transactional to transformative. For context, ads in Instagrams home feed reach almost all (96.6 percent) of Instagrams active user base each month, so these placements remain the surest way to reach the largest Instagram audience. Meanwhile, Meta hasnt published an official monthly active user (MAU) number for Messenger since September 2017, so weve decided to use the platforms latest ad audience reach figure in these rankings, instead of that older MAU headline. However, its important to stress that this figure doesnt include users below the age of 18, who likely make up a sizeable share of the platforms total active user base [note: due to what the company describes as data security requirements, Bytedances tools only show ad reach data for audiences aged 18 and above, although marketers can still target ads to users aged 13 and above]. Set your 2019 social strategy off right by downloading our digital report for Australiaplus unlock our global report to find out the state of digital worldwide. With 500 million monthly active users, Instagram is filled with creative marketing and community-building opportunities. For example, an NPR survey conducted earlier this year found that. A decade of digital growthThis year marks the tenth anniversary of the first global report in our Global Digital Reports series, so we can now look back over a full decade of digital data. Instagram ranks fourth, but users spend considerably less time using the app each month compared with the rest of the top 5, at just 11.2 hours per month. Tng qu Tt l phong tc t lu ca ngi Vit. Here are the key figures you need to understand the state of digital today: These numbers provide valuable context for digital adoption and growth, but in order to make sense of what people are actually doing online, we need to dig deeper into the numbers. The value of online hotel bookings has increased even faster though, with global revenues up by 45 percent compared with last year. Embrace social media opportunitieswithout putting your brand at risk. While were on the subject of professional social media, its also worth noting that LinkedIn has had another impressive year. The number of people who own cryptocurrencies has jumped by more than a third (+37.8 percent) since this time last year. The average global TikTok user now spends almost 24 hours on the platform every month. We have approximately 200,000 Self Serve customers and over 5,000 Sales-enabled customers as well as millions of users worldwide. But without further ado, lets dive into the data. Instagram has overtaken Facebook to claim second place in the worldwide rankings with 14.8 percent of global internet users identifying Instagram as their favourite platform, compared to 14.5 percent for Facebook. Our trustees have a wide range of professional skills and experiences of health and care services. Interestingly, WeChat gains enough votes to rank fourth at a global level, despite a whopping 99 percent of the platforms votes coming from users within Mainland China. However, canines dogged success over the past year isnt just down to the #dogsofinstagram. Overall, global revenues associated with online purchases of consumer goods which include groceries, fashion, electronics, and other household items increased by more than half a trillion US dollars during 2021 (+18 percent), reaching a total of USD $3.85 trillion for the year as a whole. The report also highlights the role of social media advertising in the marketing mix, with more than 1 in 4 internet users aged 16 to 64 (27.6 percent) saying that they discover new brands, products, and services via social media ads. Related: explore insights into social media marketing effectiveness in Hootsuites Social Media Trends 2022 report. WhatsApp tops the rankings of the worlds favourite social media platforms, with 15.7 percent of working-age internet users choosing the messenger app as their favourite social platform. What Sparked the Massive Protests in France? - U.S. News & World Report Regular readers will be pleased to hear that the battle for the internet continues, but for the third year in a row data suggests that dogs may once again have had the upper hand paw in 2021. In total, the latest numbers suggest that the world should spend more than 12 trillion hours online in 2022 alone. Additional data: find more great mobile insights in App Annies excellent State of Mobile 2022 report. App Annies research indicates that the typical YouTube user now spends almost a full day 23.7 hours per month using YouTubes mobile app, but remember that the platform likely also sees meaningful activity on its website, as well as via embeds on third-party websites. More than two-thirds of the worlds population will be using the internet by the end of 2023, resulting in internet users achieving supermajority status. Dig deeper: click here to explore the demographics of Instagrams various ad audiences. As a result, I hope well see the NFT conversation shift away from irrational speculation, and put greater emphasis on helping the worlds creators derive enduring value from their hard work. However, crypto ownership is still heavily male skewed, and older audiences are also underrepresented. As with all social media audience data in our Global Digital Reports, users may not represent unique individuals, but either way, its clear that TikTok has already made a huge impression around the world, and is also an increasingly popular choice. 250 Hudson Street, 2nd Floor, New York, NY 10013. We offer free, Self Serve and Sales-enabled versions of our platform on monthly and annual subscription options. Using data from 3255 respondents, interviews with industry analysts, and exhaustive market research, this report will help you understand where social is going. Our Digital 2022 local reports provide an annual overview of internet, mobile and social media usage across our 16 global markets. Data published in Metas Q3 2021 investor earnings announcement confirms that Facebook is still the worlds most-used social media platform, with 2.91 billion users as of October 2021 (the latest official figure at the time of writing). Dig deeper: take a closer look at how social media favourites vary by age and gender in this article. Internet timeResearch from GWI reveals that the typical global internet user now spends almost 7 hours per day using the internet across all devices. How to plan, launch, and grow a successful employee advocacy program for your organization. However, you may be more surprised to see TikTok gain just 4.3 percent of the total vote. Digital 2022 Australia: Online Like Never Before 2023 Gender Social Norms Index (GSNI) - Human Development Reports PCPOM is here to help. WeChat closes out the top five, with Chinas favourite social media platform now claiming 1.26 billion monthly active users. Digital Marketing We Are Social & Hootsuite: Thng k tnh hnh Digital ton cu (phn 1) 10/10/2022 6,054 0 Bo co The Global State of Digital (cp nht thng 7/2022) do We Are Social v Hootsuite xut bn cho thy s tng trng bn vng trong vic p dng k thut s trn th gii. All the data, insights, and trends you need to help you make sense of the "state of digital" in Egypt in 2022, including detailed statistics for internet use, social media use, and mobile use, as well as user numbers for all the top social platforms.
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