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All tees of the First Generation Collection are made of organic cotton, certified with the Global Organic Textile Standard (GOTS), which ensures no heavy metals, acetone or harmful chemicals, a reduced water use, no chlorine bleach, no PVC or resins, no plastisol and energy efficiency. The modest designs are created with an eye for simplicity and care, and is specially for people ready to bring change in their lives. Becoming aware of, and recognizing the harmful effects of fast fashion are one thing, but breaking the pattern is whole other initiation. Change starts with yourself making a thoughtful decision, change starts from within.